Morton’s of Chicago, The Steakhouse

Oversaw complete opening marketing push for new and largest group restaurant, resulting in one of the company’s best-attended openings in company history. Advised on meeting room expansion focus, resulting in cigar, wine and martini events and a large increase in corporate business resulting in a sustained success. Maintains one of the highest average checks and is one of the most popular corporate meeting function spaces in Central Florida, exceeding budgeted sales levels for more than a decade, supported by Quill’s marketing direction.

Also oversaw the 2004 “World’s Largest Wine Bottle” promotion in the Central Florida community, with more than 13 news stories produced on radio, TV and in magazines, newspapers and through blogs and internet marketing prior to Sotheby’s Auction to charity.

Overall, Quill has generated millions of dollars in marketplace exposure through her ongoing marketing programs. Quill’s work generated not only positive media attention for Morton’s, but many of Quill’s successfully designed and executed promotions became prototype programs used throughout the international restaurant group. When Morton’s opened its new Bar 1221, Quill, again, gained attention by tying in the economy, vendors and partnerships available, with one result being a front-page, full-color photo spread in the Orlando Sentinel, featuring the new menu. The bar enjoys a thriving business to this day.